Marketing

Ready to build your future in marketing? FSC's streamlined application process puts you one step closer to your goals.

First-Year Applicants

All freshman applicants to Florida Southern Colleges full-time degree programs must submit the following information:

• A completed application form
• An official high school transcript
• SAT and/or ACT scores (unless applying Test-Optional)
• Academic recommendation

Transfer Applicants

Applying to Florida Southern as a transfer student is easy. Submit:

• A completed application form
• Personal statement
• All official college transcripts
• Social standing form

If transferring fewer than 24 credits, also include your official high school transcript and SAT/ACT scores.

Learn More about transfer admissions

International Applicants

Review all international admission requirements

FSC's Marketing curriculum combines a strong business foundation with deep, practical marketing coursework designed around current industry best practices. You'll build core skills in consumer behavior, marketing research, and integrated marketing communications, then tailor your studies through electives in areas like digital marketing, sales management, services marketing, international marketing, and event marketing.

Every student completes a marketing internship, guided by a dedicated Career and Internship Coordinator, turning classroom theory into real professional experience before graduation.

The BS in Marketing totals 124 credit hours, built on a business core and a focused marketing core.

Business Core
Foundational coursework in financial and managerial accounting, business principles, management, Excel for business, business systems, professional development, legal environment of business, applied statistics and analytics, macroeconomics, managerial finance, and marketing principles, alongside a required business administration internship.

Marketing Core
Marketing-specific coursework in consumer behavior, marketing research, and integrated marketing communications, plus twelve hours of marketing electives chosen from areas including digital marketing, sales management and personal selling, services marketing, marketing channel management, international marketing strategies, event management and marketing, sports marketing, and new venture creation.

General Education and Electives
Additional hours in FSC's WRIGHT Foundations, BS degree requirements, and electives round out the full 124-credit degree.

The Marketing Minor at Florida Southern College is open to all students, both within and outside the Barnett School of Business. Marketing is a critical skill across virtually every field - from healthcare and the arts to wellness, entrepreneurship, and beyond. The minor develops practical marketing knowledge and skills that can be applied immediately across a wide range of careers.

Minor Requirements (20 hours)

Required courses:

• MKT 3160 - Marketing Principles
• MKT 3360 - Integrated Marketing Communications

Choose 12 additional hours from the following:

• ENT 3575 - New Venture Creation
• MKT 3175 - International Marketing Strategies
• MKT 3260 - Consumer Behavior
• MKT 3270 - Sales Management and Personal Selling
• MKT 3380 - Digital Marketing
• MKT 3460 - Services Marketing
• MKT 3560 - Marketing Channel Management
• MKT 4477 - Event Management and Marketing
• SPM 3160 - Sports Marketing

Marketing students connect to the Barnett School's professional community from day one. Join the FSC chapter of the American Marketing Association, earn induction into Beta Gamma Sigma (the international business honor society for AACSB-accredited schools), or put entrepreneurial ideas into action through Enactus, where students collaborate with academic and business leaders to create sustainable social impact.

FSC marketing graduates pursue careers as brand managers, digital marketing managers, market research analysts, advertising and media planners, sales managers, and marketing strategists, with paths that can grow into chief marketing officer roles. The degree's broad business foundation prepares graduates to work in nearly any industry.

Marketing is one of the most versatile and broadly applicable business majors. Because the purpose of every business is to create and keep customers, marketing skills are in demand across every industry. FSC's AACSB-accredited program, real internship experience, and 4+1 MBA option make it an especially strong choice.

Digital marketing uses online channels, paid media, social platforms, ecommerce, and CRM, to reach and engage customers. FSC offers dedicated digital marketing coursework and a full set of digital marketing career paths, from digital media buyer to ecommerce manager to online community manager.

Yes. Every FSC marketing student completes an internship, guided by a dedicated Career and Internship Coordinator. FSC's Central Florida location, between Tampa and Orlando, opens the door to internships with employers across the region.

Florida Southern College's Barney Barnett School of Business and Free Enterprise offers a strong, practical marketing program with AACSB accreditation, award-winning faculty, real consulting projects and internships, and a 4+1 MBA pathway, all in a small-class setting where faculty know your name.

Yes. Through FSC's 4+1 program, marketing majors can earn a bachelor's and an MBA in five years total, taking graduate courses during senior year and completing the MBA in as little as one additional year.